What your business publishes, and why.
Content Strategy is what comes out of the SEO Master Plan when you trace the work back to what actually gets written, published, and ranked. It isn’t a list of blog ideas — it’s the decision framework that tells your business what to publish next, why, and where each piece sits in the larger plan.
Topic & Keyword Strategy
Decide what to compete for. We map the searches your buyers actually run, score them by intent and difficulty, and pick the ones your business can credibly win. No vanity keywords, no chasing volume that won’t convert.
Content Briefs
Every piece of content gets a brief — target search, angle, who it’s for, what’s already been written, and where you’ll out-think the competition. The brief is what makes a writer (yours or ours) ship something on-target the first time.
Content Calendar & Sequencing
Months of work, sequenced for compounding. Foundation content first, then linkable assets, then conversion. No random topics, no out-of-order publishing — your library is built to reinforce itself.
Refresh & Pruning
Most content losses are silent. We track which pages are decaying, which ones to rewrite, and which ones to retire — so your library stays a body of work, not a graveyard.
Content Strategy decides what to say. Implementation gets it shipped.
Every brief becomes a tracked directive. See how the plan turns content strategy into the sequenced changes that actually move rankings — regardless of who performs the labor.
Continue to Phase 04 — Implementation →