Research becomes a 90-day plan your business can run.
Market Strategy is where Research stops being a report and starts being a list. Every SEO Master Plan turns the baseline into a 90-day priority list — sequenced, scoped, and tied to the outcomes your business actually counts as wins. No “comprehensive recommendations” you can’t act on. A plan.
90-Day Priority List
The plan itself. Research becomes a sequenced list of moves — foundation work first, compounding work next, conversion work after. Each item is scoped to who will do it and roughly how long it should take.
Outcome Framework
What we measure and report on, every cycle. Visibility, qualified visits, conversions, competitive standing — tied to outcomes your business actually counts as wins, not vanity metrics.
Sequencing & Dependencies
Why we do what before what. Some work has prerequisites — you can’t brief content before the keyword strategy is set, you can’t fix internal links before the new pages exist. The plan handles the order so the team doesn’t trip over itself.
Cycle Cadence & Recalibration
How the plan evolves quarter over quarter. Cycle two starts from cycle one’s data, not from scratch. Cycle three sharpens on what cycles one and two taught us. The plan gets sharper each time.
Market Strategy decides what to do. Content Strategy decides what to say.
The 90-day plan tells your business what to attack. Content Strategy translates that into the topics, briefs, and publishing sequence that earn your business the right rankings.
Continue to Phase 03 — Content Strategy →