The SEO Master Plan.
A managed 90-day SEO plan for business owners — strategy, itemized implementation, active management. Measured every quarter, recalibrated for gains. Written so an owner reads it in 15 minutes.
Get My 90-Day PlanGuided by 25 years of digital strategy expertise · Powered by leading AI platforms
$1,500 a month with no hidden fees. A clear path forward for your team, with expert guidance to support it.
What’s included.
- →The 90-day SEO strategy, refreshed each cycle.
- →Every line of development, design, and analysis work scoped and sequenced.
- →Active management — we run the work through the cycle, track what’s done, flag what’s blocked.
- →Three deep results reviews: month 0 baseline, month 3, month 6.
- →Recalibration each cycle, tuned to what your market actually rewarded.
What’s not included.
The implementation labor itself — development, design, and analysis work — is delivered by your team, a partner we coordinate, or a separately scoped engagement with us. Not bundled into the $1,500/month.
We’re explicit about the labor boundary on purpose. Keeping the planning and management fixed-price and the labor variable is what keeps this affordable instead of agency-priced.
Five phases. One managed plan running through them.
Research
Where the plan starts. We pull a deep view of your market — competitors, customers, search behavior — to ground every recommendation in evidence.
02.Market Strategy
Research becomes a 90-day priority list — sequenced, scoped, and tied to the outcomes you actually care about.
03.Content Strategy
Decide what to say before you build it. Topics, briefs, formats, owners, and the sequence that earns your business the right rankings.
04.Implementation
Without managed execution, even the best plan has no value. Every directive scoped, assigned, and tracked to done — regardless of who performs the labor.
05.Marketing
What the plan produces in the wild. SEO visibility, qualified visits, conversions. The plan stays accountable to these every cycle.
Click any phase to see how Calvo Consulting handles it inside your SEO Master Plan.
Four owner-facing artifacts. Zero spreadsheets to interpret.
Executive summary
Where the business stands, what we did last cycle, what we’re doing next. Owner-facing, 15-minute read.
Itemized implementation map
Every development, design, and analysis task this cycle needs — scoped, scheduled, and ready for the right person to pick up.
An active operator running it
Through the cycle the plan doesn’t sit. We sequence the work, track what’s done, and flag what’s blocked.
A recalibrated next cycle
Each quarter’s plan shifts toward where the last quarter’s data said the gains live.
What stalls most teams isn’t effort — it’s knowing where to start.
Too much data. Not enough expertise.
Every business has more analytics than anyone can read — competitive landscape, search behavior, site health, customer patterns. Pulling signal from that volume, and deciding what actually matters, is exactly the kind of work that stalls teams before they pick a direction.
Big data + leading AI, reviewed at scale.
The SEO Master Plan leans into leading AI platforms to do the pattern-finding at a scale no human team can match by hand. Then 25 years of digital strategy expertise reads what surfaces and writes the path forward — so your team starts with clarity, not analysis paralysis.
We manage the implementation. The labor comes from where it makes sense.
Your team executes.
You already have a developer, a designer, an analyst, or an agency — even better. The plan ships ready for them to pick up. We coordinate with them through the cycle.
A coordinated partner executes.
No internal team? We bring in a vetted freelancer or specialty shop, scope their work to the plan, and run them through the cycle. You pay them directly.
A scoped engagement with us executes.
Some owners want one neck to wring. We quote the labor separately and deliver it with our own team — scoped per cycle, no open-ended retainer.
Four owner outcomes. Tracked every cycle. Sharpened each quarter.
How many of the searches that matter to your business actually show your business.
Not raw traffic — the visits that look like buyers.
Calls, forms, bookings, purchases — the events your business counts as a win.
Where you rank against the businesses you’d hate to lose to.
Why month 12 matters more than month 3.
The first plan starts from the broadest view of your market. The second plan starts from what the first cycle actually moved — and what it didn’t. The third plan starts from a clearer picture of how your market responds to your business. By month 12, the plan isn’t a guess based on industry norms. It’s a sharpened tool based on a year of your own data.
Honest about who we’re a fit for. And who we’re not.
A good fit if…
- ✓You have a real website with real customers.
- ✓At least one product or service worth ranking for.
- ✓A way to get implementation work done — your team, a partner, or a paid scope with us.
- ✓Comfort with a 6-month minimum so cycle two can inform cycle three.
Not the right fit if…
- —Pre-launch businesses with no traffic yet.
- —Pure paid-acquisition plays with no organic ambition.
- —Businesses uninterested in organic growth.
- —No path to executing the work — no team and no budget for implementation labor.
Paid search and paid social aren’t our core competency, and we don’t sell them on this site. But SEO Master Plan clients who need paid alongside their organic strategy can extend the engagement to cover it. Mention it on the fit call if it’s relevant.