Research
Know where you stand. Understand your audience Discover opportunities.
Every successful digital strategy begins with insight. Our Research phase is designed to uncover the data and trends that fuel smart decisions and real results. By taking a deep dive into your market, audience behavior, competitive landscape, and digital performance, we create a foundation for growth-focused strategy.
At Calvo Consulting, Research is never one-size-fits-all. It’s a tailored process that puts your goals, customers, and context at the center — ensuring every next step is backed by knowledge.
Market Research & Competitive Analysis
Gain clarity on your industry, your competitors, and where you fit in. We research market trends, benchmark competitors, and uncover white space opportunities to position your business for success.
What we deliver:
Digital Audits (Website, SEO, Paid Media)
We perform comprehensive audits of your digital presence to identify gaps, strengths, and areas for improvement. From website usability to SEO health and paid media performance, we surface actionable insights.
What we deliver:
Persona Development
Understanding your users is key to engaging them. We craft data-backed user personas that highlight motivations, behaviors, and needs — helping you connect more meaningfully across touchpoints.
What we deliver:
Analytics & Reporting
Solid analytics are the backbone of digital strategy. We ensure you have the right tools and tracking in place — from Google Analytics to custom dashboards — so you can measure what matters.
What we deliver:
Looking to grow with a purpose-driven team? We’re always on the lookout for curious, creative and committed individuals who are passionate about digital strategy and helping businesses thrive.
RESOURCES
Insights, ideas, and inspiration
to fuel your strategy.
Visit Calvo Consulting’s blog, case studies, webinars, and downloadable guides to stay ahead in digital marketing.
