Where your SEO Master Plan starts: evidence over opinion.
Every SEO Master Plan starts with Research. Before we recommend a single change, we get the data — who competes for the searches that matter to your business, where your site stands today, what your buyers actually search for, and what your measurement infrastructure can tell us. The output is a baseline. Everything that follows is built on it.
Market & Competitor Discovery
Who else ranks for the searches your buyers run, and where the white space sits. We map the competitive landscape across the keywords that drive your business — not just industry vanity terms — so the plan targets the searches you can credibly win.
Site & SEO Baseline Audit
A clear-eyed look at where your business stands today. Technical health, content coverage, internal link structure, backlink profile, page experience signals — the audit becomes the first move list in cycle one of your master plan.
Customer + Search Intent Research
What your buyers actually search for, in their own words. We translate intent into the topics, formats, and page types that match how people shop in your category — feeding directly into the Content Strategy phase.
Analytics & Tracking Setup
GA4, Search Console, conversion events, and the dashboards your business actually reads. Solid measurement is what makes the quarterly results review honest — without it, recalibration is guesswork.
Research feeds the plan. Strategy turns it into action.
Every SEO Master Plan moves from evidence to action through Strategy — the 90-day priority list that sequences what comes next. Same managed framework, next phase.
Continue to Phase 02 — Market Strategy →