Why we built a productized plan instead of selling another SEO retainer.
After 25 years inside agencies, in-house teams, and fractional CMO roles, we’d seen the same SEO mistake play out a hundred times. Owners would pay for an audit. The audit would be 200 pages. The plan was missing. The work never started. A year later they were back, asking the same question: where do we even begin? The SEO Master Plan is what we built to answer it once and for all: a managed plan, refreshed every 90 days, written so an owner reads it in 15 minutes.
Strategy without execution is just opinion. Execution without strategy is just hours. We built the plan that sits between them.
Most consulting bills hourly. Most agency retainers bill labor. Most fractional CMO contracts cover everything but rarely move SEO. None of those shapes fit the owner who needs SEO direction they can read in 15 minutes, a list of work they can hand to anyone, and proof every quarter that the work moved something. The SEO Master Plan is that shape. $1,500/month, six-month engagement, three deep reviews. Honest about what’s in (strategy, itemized directives, active management, recalibration) and what’s out: the labor itself. That boundary is what keeps the price affordable instead of agency-priced.
Sharpening the offer.
- ✗We don’t sell brand identity work.
- ✗We don’t run general marketing leadership.
- ✗We don’t bill hourly retainers.
- ✗We don’t take on businesses without a path to executing the work.
- ✗We don’t ship plans without measurement.
Saying these out loud is how we keep the SEO Master Plan from drifting back into “we do everything” territory.
Five phases. One managed plan.
Research
Where the plan starts. We pull a deep view of your market (competitors, customers, search behavior) to ground every recommendation in evidence.
02.Market Strategy
Research becomes a 90-day priority list: sequenced, scoped, and tied to the outcomes you actually care about.
03.Content Strategy
Decide what to say before you build it. Topics, briefs, formats, owners, and the sequence that earns your business the right rankings.
04.Implementation
Without managed execution, even the best plan has no value. Every directive scoped, assigned, and tracked to done, regardless of who performs the labor.
05.Marketing
What the plan produces in the wild. SEO visibility, qualified visits, conversions. The plan stays accountable to these every cycle.
Click any phase to see how Calvo Consulting handles it inside your SEO Master Plan.