strategy

Plan with purpose.
Align every action with your goals.

In Phase 2, we turn research into results. Strategy is where insights become direction — a tailored roadmap that aligns your digital presence with business goals and audience needs. At Calvo Consulting, strategy isn’t theory — it’s an actionable plan designed to drive measurable growth.
Whether you’re launching a brand, reimagining your digital ecosystem, or scaling your reach, we help you set the vision, map the journey, and define how success looks and feels.

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Digital Strategy Development

We craft a holistic digital strategy that connects every touchpoint — from content and design to channels and campaigns — into a cohesive plan built for impact.

What we deliver:

  • Digital goals and success metrics
  • Strategy briefs by channel
  • Integrated roadmap for brand and marketing

KPI Frameworks

What gets measured gets managed. We define KPIs that match your business goals and build measurement plans that track progress and optimize results in real time.

What we deliver:

  • Custom KPI framework
  • Measurement tools and dashboards
  • Performance check-ins and reporting templates
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Content Mapping & Channel Planning

We identify where your audience lives online — and how to reach them. Our content and channel planning ensures that your message is targeted, consistent, and aligned across platforms.

What we deliver:

  • Audience-aligned channel recommendations
  • Content themes and messaging priorities
  • Editorial calendars and publishing workflows

Growth Roadmaps

Growth isn’t luck — it’s planned. We create phased roadmaps that scale your strategy over time, prioritizing high-impact opportunities while staying agile to market shifts.

What we deliver:

  • Milestone-based strategy timeline
  • Tactical plans by quarter or campaign
  • Scalable paths for future growth
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Looking to grow with a purpose-driven team? We’re always on the lookout for curious, creative and committed individuals who are passionate about digital strategy and helping businesses thrive.

RESOURCES

Insights, ideas, and inspiration
to fuel your strategy.

Visit Calvo Consulting’s blog, case studies, webinars, and downloadable guides to stay ahead in digital marketing.